Bonnaroo Marketing & Staffing

About Bonnaroo Marketing

Bonnaroo Music and Arts Festival is a four-day camping festival on a 700-acre farm in Manchester, Tennessee, drawing approximately 80,000 music fans each June. Known for its eclectic lineup, positive community spirit, and unique camping culture, Bonnaroo offers brands an extended engagement window that few other festivals can match. Attendees spend four full days on-site, creating deeper and more meaningful brand interactions than typical single-day events allow.

ImmerseForge designs Bonnaroo activations that embrace the festival's communal, laid-back energy. We create experiential spaces that serve as gathering points and provide genuine utility to campers, including branded cooling stations, phone charging hubs, interactive art installations, and late-night entertainment zones. Our designs incorporate sustainable materials and practices that align with Bonnaroo's environmental commitments.

The rural Tennessee setting requires careful logistical planning for power, water, and infrastructure. Our production team has extensive experience building temporary brand environments in remote locations, ensuring reliable operation throughout the four-day festival despite heat, dust, and the unique challenges of a camping festival environment.