Outside Lands Marketing & Staffing

About Outside Lands Marketing

Outside Lands Music and Arts Festival transforms San Francisco's Golden Gate Park into a celebration of music, food, wine, beer, art, and comedy each August. The festival's unique integration of Northern California's culinary and wine culture alongside major musical performances creates a distinctly sophisticated festival experience. Outside Lands attracts a well-educated, high-income Bay Area audience that values quality, sustainability, and innovation, making it an ideal platform for premium and purpose-driven brands.

ImmerseForge designs Outside Lands activations that reflect the festival's commitment to quality and sustainability. We create brand experiences that integrate with the festival's celebrated Wine Lands, Beer Lands, and Cheese Lands areas, or stand alone as destination experiences within the park. Our installations often incorporate sustainable materials and eco-conscious design principles that resonate with the environmentally aware Bay Area audience.

Golden Gate Park's eucalyptus groves and meadows provide a stunning natural backdrop that our designers leverage to create activations that feel organic to the environment. The San Francisco fog and cool temperatures that characterize August in the park influence our design choices, from cozy warming stations to fog-inspired visual elements that embrace the unique microclimate.