Made in America Festival Marketing & Staffing

About Made in America Festival Marketing

Made in America Festival, founded by JAY-Z, is a two-day music festival on Philadelphia's Benjamin Franklin Parkway that celebrates American music across genres including hip-hop, R&B, rock, pop, and electronic. The festival's location on one of America's most iconic civic boulevards, stretching from City Hall to the Philadelphia Museum of Art, provides a dramatic urban backdrop for brand activations. MIA attracts a young, diverse, culturally engaged audience drawn by the festival's genre-crossing lineup and cultural credibility.

ImmerseForge designs Made in America activations that reflect the festival's bold, inclusive spirit. We create brand experiences that celebrate the diversity of American music and culture, from interactive music creation stations and dance experiences to art installations and community-focused programming. Our activations leverage the Parkway's grand architecture and open spaces to create visually impactful brand moments.

Philadelphia's vibrant food, art, and music scenes provide rich opportunities for brand activations that extend beyond the festival footprint. We help brands engage the broader Philadelphia market during MIA weekend through complementary pop-up experiences, restaurant partnerships, and cultural programming that connects festival energy with the city's creative community.